Words by Chris McCarroll
So, being the owner of an allied health business can be hectic, well perhaps hectic isn’t the right way? Madness, yes, let’s go with madness. I work with a fair few ‘healthy business owners’ and sometimes turn around can take a while, and I completely understand that. You have to juggle clients, business, marketing, life, family… exercise! It can be daunting. However, getting the right things done can make the world of difference to your business profits. I thought I would share allied health marketing’s top tips to getting things done!
Number 1 rule, want to be productive – then move more. I do feel like I am preaching to the converted but many allied health professionals seem to forgo their own physical activity when trying to run a business.
Practice what you preach. Get up early, move that body and then you will be ready for the day and to tackle even more.
2. FLAG EMAILS
One of the best tips I picked up was to organise emails by who they came from rather than the time received. All email software gives you is the latest emails and our natural inclination is to start from top down. Next time why not sort those emails by ‘from’ and you can then work out who needs your attention first.
Some people go down the whole ‘don’t check your emails except once or twice a day’ but I don’t buy into that. I am about clients and real people who may need answers or solutions quickly.
3. REDUCE MEETING TIMES
When I have meetings with clients I try to keep them to a minimum. Let’s get the maximum done in the shortest amount of time as everyone is busy.
If you want to have meetings with staff, contractors, etc – write a list of what you need to get out of that meeting and when it is complete – end the meeting (unless enjoying coffee – always enjoy coffee). Leave.
Some of the work I do is repetitive but I have to be on point when it comes to making sure everything is ticked off the list. Therefore, I put together checklists of the bits and pieces I really need to know, that way I run through it quickly and don’t miss anything out.
So, in your health business if you have to do something over and over again – e.g. writing blog posts, meeting a new patient and completing paperwork. Why not create one checklist that you can cross reference as you are completing the task?
5. GET HELP
If you are not good at a particular part of your work, get help to complete it. Why struggle for hours when you can outsource for small $$ and maximum return? In the world of visual assistants, online programs and cheap software. Why struggle yourself when there are other options out there?